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Media students, climate change and YouTube celebrities: readings of Dear future generations: sorry video clip

dc.rights.licenseAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.contributor.authorBrereton, Pat
dc.contributor.authorGómez Márquez, Victoria
dc.date.accessioned2023-07-31T14:07:22Z
dc.date.available2023-07-31T14:07:22Z
dc.date.issued2020es
dc.identifier.issn1076-0962es
dc.identifier.issn1759-1090es
dc.identifier.urihttps://hdl.handle.net/20.500.12806/1414
dc.format.mimetypeapplication/pdfes
dc.languageenges
dc.publisherOxford Academices
dc.relation.ispartofISLE: Interdisciplinary Studies in Literature and Environment, vol. 27, n° 2, 215–220es
dc.rightsAbiertoes
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleMedia students, climate change and YouTube celebrities: readings of Dear future generations: sorry video clipes
dc.typeArtículoes
dc.contributor.filiacionBrereton, Pat. DCU, Irlandaes
dc.contributor.filiacionGómez Márquez, Victoria. Universidad de Montevideo, Uruguayes
dc.identifier.doihttps://doi.org/10.1093/isle/isaa021es
dc.type.versionAceptadaes
dc.description.abstractenglishThe objective of this study is to advance understanding of the use of media by young audiences, as they become informed and in turn develop a clear judgment about climate change as part of a process of developing environmental literacy. The paper explores the under- researched question around what kind of role do online videos play in the perception and evaluation of these issues, while focusing on university Media students as a specific group equipped to identify media’s multiple dimensions and processes. Insights on how such influence might work are obtained through both an eco-critical expert reading of Prince Ea’s rap-music video Dear Future Generations: Sorry and a report of what is perceived and recalled by the students. This will be illustrated using textual and focus group analysis of this YouTube video that has been highlighted as an emergent environmental text in previous surveys of students, offering an alternative genre and a formally distinct approach to climate change from the well- known Al Gore and Leonardo DiCaprio’s viral media productions. The methodological design merges the traditional analytical tools of eco-criticism, alongside social science techniques aimed at adding empirical value to the research.es
dc.subject.keywordMedia Studentses
dc.subject.keywordClimate Changees
dc.subject.keywordYouTube Celebritieses

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